This global leader in power and automation technologies is a pure B2B company. However, like any company, ABB communicates on platforms where music and sound play important roles.
ABB recognized the importance of keeping the music and sound aspects of the brand consistent as well as how music could enhance the experience of their brand. Heartbeats was engaged to establish the ABB sound identity. The identity is activated through a three note sound logo (A-B-B) and a music theme designed into a portfolio of versions which are used in company films, at events, fairs and presentations.