TeliaSonera (today Telia Company) unified 18 brands under one new brand identity. As a part of this, TeliaSonera engaged Heartbeats to develop, design and implement a new sonic identity. 

The new identity was activated through a sound logotype and a music theme that were specially adjusted for usage on various touch-points such as in TV packshots, company films and presentations, telephone hold music, queue number ticket sounds and ring/sms-tones.